Specializing in tourism, culture, and fun

AP Communications is a Seoul-based communications agency with a strong background in culture and destination marketing for South Korea and its capital.

We work with Korean government and corporate sector clients to better communicate their brands to the world.

We also assist international clients in uncovering the best of Korean culture and society through a variety of specialized services and our extensive local network.

Meet our team

Our team comprises a talented pool of native English and Korean speakers with many years’ experience in the local tourism, culture, television, PR, and education industries.


We also have an extensive local freelancer network. So whether it be promoting Korea or discovering it on your own, we have several skilled professionals ready to help!

  • Alexander Paik
    Alexander PaikManaging Director

    Alex founded AP Communications in 2012 to turn his passion for Korean culture into a profession.  Since then, he has worked with government, businesses, and media to showcase the very best of Korea to the world. He enjoys meeting new people, cycling through the city, and making escape rooms.

  • Ben Jordan
    Ben JordanContent Creator

    Ben has many years’ experience as a writer and editor in the local tourism industry, which has given him a birds-eye view of Korea’s rapid growth and change. He spends his spare time trying to perfect the ultimate smoothie.